IM8 Creator Challenge

The OpportunityWhat is this?

IM8 is a premium daily health supplement ($89/month) co-founded by David Beckham and formulated by scientists from the Mayo Clinic and NASA. Global ambassadors include Tennis World #1 Aryna Sabalenka and F1 driver Ollie Bearman.

They're running a Creator Challenge — create 100 short videos in 30 days featuring IM8, and earn a cash bonus plus commission on every sale your content generates. Dad handles the scripting, editing, and scheduling. You just need to show up and film.

The MoneyWhat you'd earn

$5,000

Cash bonus for completing the 100-video challenge

$20

Per sale from your content

$7k–15k+

Realistic total with paid media boosts

When your videos perform well, IM8 spends their own ad budget promoting them. You earn $20 on every sale those boosted videos generate. One strong video can realistically earn $1,000+ in commissions.

Your EdgeWhy you'd crush this

Your content angle

"18-year-old future doctor optimising his health before med school"

TikTok and Instagram love this demographic. Young, ambitious, fitness-focused. Your mates' age group is the generation most interested in health optimisation and supplements. You're not selling to middle-aged blokes — you're talking to people your own age who already follow health content.

You don't need a massive following. The email from IM8 specifically said the highest-earning creators started with zero audience and built everything through content volume and consistency.

Content IdeasExample hooks

Dad writes all the scripts — you just deliver them on camera. Here's the kind of thing that works:

Aspiration

"I want to be a doctor. Here's what I actually take for my own health."

Curiosity

"David Beckham invested in a supplement. I've been taking it for a month."

Relatable

"My revision stack: caffeine, creatine, and this."

Flex

"I'm 18 and I take a supplement most people don't discover until their 40s."

Sport

"I work in paddle sports and run every day. This is what I take to recover."

Social proof

"An F1 driver and the world's best tennis player both invested in this. Here's why I take it too."

Challenge

"I'm testing the supplement David Beckham created. 30 days. Here's day one."

Honest

"Most supplements are a waste of money. I looked at the science behind this one."

The MethodHow it works

It's not 100 separate filming days. IM8's method: film one core video, then re-record different opening hooks and closing calls to action. Each combination = a unique video. One filming session = 20–25 videos.

1

Film a 30–45 second core video

Your take on IM8 — what it is, why you take it, the Beckham/athlete backing. This stays the same across videos.

2

Record different hooks and CTAs

Different opening lines, different closings. Dad writes them all — you just deliver them naturally on camera.

3

Dad edits and schedules everything

CapCut editing, captions, overlays, posting to TikTok and Instagram. 3–4 videos per day, all pre-scheduled.

The SplitWho does what

A Dad Handles

Writing all hooks and scripts
Directing filming sessions
Editing all videos
Scheduling and posting
Tracking performance
Flagging winners to IM8 for boosting
Managing the IM8 relationship
Commission tracking

S Spencer Does

~8 filming sessions across the month
~30 minutes per session
Deliver hooks on camera
Take IM8 daily (free supply)
Go for runs wearing IM8 merch (content gold)
Be yourself — young, fit, genuine

Realistically this is about 4 hours of your time across the entire month. Everything else is handled for you.

Filming LocationsWhere to shoot

🏃

On a run

Quick to-camera piece before or after a run. Raw, authentic, zero setup needed. "Just did 5k, here's what I take to recover."

🏓

Your Paddle

At work in a sports environment. Establishes you as active and in the fitness world.

📚

Study desk

"Revision fuel" angle. Relatable to every student watching. IM8 sachet next to textbooks.

🏠

Kitchen

Making the drink, morning routine content. Simple, repeatable, genuine.

Pending Acceptance from IM8

Spencer Whetton